Meet the Architect Behind the Agency

Rachel Parrish is the founder and strategist behind Rae Christine Agency, a boutique communications firm built to serve culturally influential talent with clarity, visibility, and legacy-driven brand strategy.

With over 15 years of experience across sports, media, and entertainment, Rachel has led communications and brand reputation for global names including the NBA, WNBA, NBC Sports, and State Farm — where she helped shape the now-iconic persona of “Jake from State Farm” through proactive storytelling and cultural positioning.

Her work lives at the intersection of cultural fluency and commercial impact — helping talent turn visibility into value through narrative, brand architecture, and scale.

@RaeChristine___
Rachel maintains a vibrant social media presence, producing high-performing content series like “What a Publicist Thinks” and “Themes from Therapy” while offering a realistic, relatable glimpse into her journey as a publicist, strategist and founder. To learn more about her digital footprint, explore her media kit.

The story behind the name

“Rae Christine” isn’t just a brand name , it’s a tribute to the women who shaped me.

“Christine” honors my maternal grandmother, whose first name I share as my middle name, as well as my love for carrying family tradition through food. “Rae” comes from my childhood nickname, with the spelling inspired by my paternal grandmother, Eddie Mae — a published poet whose creativity, resilience and tenacity have always stayed with me.

Small by Design. Strategic by Nature.

RCA operates with a lean team model focused on depth and precision.

Creative Brand Strategist
Fanny is a creative and brand strategist passionate about storytelling that highlights culture, connection, and community. With a Master’s in communication sciences and marketing, she blends data-driven strategy with creative vision — helping brands grow through authentic content and cross-cultural impact.
Specializing in digital marketing for sports and entertainment, Fanny leads social media strategy and branded content development across platforms like Instagram, TikTok, YouTube, and Facebook. Her work helps culturally influential talent and brands expand their reach, engage diverse audiences, and forge meaningful digital presence.
Fluent in English, French, Spanish, and Haitian Creole, Fanny brings a global perspective to every campaign — using storytelling to bridge worlds, amplify underrepresented voices, and create content that inspires.